Star Effect Has Become A New Driving Force For India's Luxury Market.

Male power and Bollywood star effect are also becoming the new driving force for India's luxury market.

In September 2007, Time magazine published a global luxury survey.

According to the survey, the top five most popular Indian luxury brands are Rolex, the top fourth, while the top three are good at making India traditions.

- Sari's clothing brand, the India government's protection policy and Indian's love for traditional culture make India's local brand popular.

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Still wearing sari and not likely to wear Western clothing, India's male consumers have become the main consumer of luxury goods, which is the opposite of other countries.

Jewelry, watches and accessories are the largest in India.

Categories, and men's luxury brands are also gaining increasing popularity.

Classic men's brands such as Zegna and Canali gained the favor of India men aged 35 to 44, while India men aged 21 to 35 liked to wear Paul Smith, Kenzo and Etro.

Another big motivation for India consumers to buy luxury goods is to chase Bollywood stars.

These consumers want to imitate the star's lifestyle and personal style, so that real life can be described in the movie.

What is more interesting is that at the wedding ceremony in India, the jewellery worn by the groom is much more important than that of the bride, because in the past, the number of jewellery jewelry directly reflected the economic strength of the husband's family. Although the amount of jewelry worn is not much related to the family status, the groom still maintained such a tradition, so as to experience the bright day.

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