Quanzhou Shoes And Clothing Industry: E-Commerce Has Become A New Highlight Of Economic Development

Electronic commerce is increasingly becoming a way of life for people, and in the tide of e-commerce development, Quanzhou is bravely surfing.

According to the "2011 online business development index report" released by Ali Research Center, our city ranks sixteenth among the top 100 cities in China, ranking the first in Fujian province.

In 2011, the total amount of e-commerce pactions in the city amounted to 48 billion 253 million yuan, of which total retail sales amounted to 7 billion 238 million yuan, up 37.6% from the same period last year, accounting for 4.7% of the total retail sales of social consumer goods. E-commerce has become a new bright spot in our city's economic development.

Traditional enterprises actively "touch the net"

Enterprises above Designated Size in our city have gradually stepped into e-commerce, and traditional enterprises have been "touching the net".

A group of traditional industrial enterprises such as the seven wolves, XTEP, Anta, nine Mu Wang and CABBEEN have opened up the online market and actively established the official flagship store of the network.

Among them, in 2011, the sales volume of Anta electric business was 160 million yuan, XTEP was 120 million yuan, Hongxing Erke was 100 million yuan.

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In recent years, Jinjiang's Kell Garments Co., Ltd. began to pform through e-commerce, and began to pform in late 2010. In 2011, the sales volume of electricity suppliers exceeded 80 million yuan, and foreign trade sales dropped to 40 million yuan. It is estimated that this year's electricity supplier sales will exceed 150 million yuan, and foreign trade sales will drop to 20 million yuan.

The new "Amoy brand" continues to emerge

With the development of e-commerce, a new term "Amoy brand" has gradually entered our field of vision.

The so-called "Amoy brand" refers to entrepreneurship on the network platform represented by Taobao, and eventually become a brand recognized by online consumers.

This reporter has learned that up to now, there are more than 7 Taobao shops in Quanzhou, and the number of online shops is ranked fifth in cities above the national level.

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Naka Hiroyasu and other Internet brand enterprises with annual sales of tens of thousands of yuan.

Statistics show that the sales of rams' casual shoes, which started in 2007, amounted to about 60000000 yuan in 2011, ranking the top three in the Taobao industry for three consecutive years, and the sales volume of more than 20 million yuan in Hongzhong 2011, which was founded in 2009, and was named "the best rural network operator of 2011" in 2011.

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These "Amoy brands" integrate the offline production enterprises for their OEM production, and focus on product research and development, marketing promotion, logistics distribution and customer service, becoming the representatives of business model innovation under the background of e-commerce.

Vertical platform for e-commerce

Selling traditional brand products to the Internet or creating a brand new brand on the Internet, if these are not enough to illustrate the achievements of Quanzhou in the field of electronic commerce, the self built e-commerce platform must be a heavy color.

According to the introduction, unlike Taobao, Dangdang, Jingdong and other comprehensive large-scale e-commerce platforms, our city's e-commerce enterprises are based on the local industrial foundation, starting from fostering vertical platforms, and have developed global e-commerce platforms such as shoe net, shoe net, tea net, shoe net, century village, China Stone network, China shoes net and Shang tiger China.

Among them, the global shoe net and tea multi net were designated by the Ministry of Commerce as the e-commerce demonstration enterprises in 2010. The shoe net was named the top 100 Chinese small and medium enterprises in 2011. This year, it was invested by us Goldman Sachs and Haina hundred Sichuan for 30 million dollars.

Policy support to promote agglomeration development

After several years' efforts, Quanzhou has taken a place in the developed cities of the country's e-commerce.

Data show that more than 60% of the products are available in our city, and nearly 80% of Taobao's online cotton and down garments are produced in the market. More than 80% of the shoes and clothing products sold on the QQ mall are sent from Quanzhou.

But an imminent problem is that as an important source of goods for sellers of e-commerce, Quanzhou's e-commerce industry chain is not long, and its industrial scale is small and scattered. It is difficult to form agglomeration effect and also cause a high operating cost.

Reporters learned that our city is actively studying and formulating relevant supporting policies, and will set up a national e-commerce demonstration city to promote the development of e-commerce in Quanzhou.

"Focusing on cluster development, e-commerce demonstration project construction has been put on the agenda."

The head of the Municipal Economic and Trade Commission said that building e-commerce theme buildings, establishing e-commerce demonstration base, building e-commerce headquarters area, and cultivating e-commerce demonstration enterprises are all the topics.