How To Retain Customers' Skills?

Customers who enter the shop usually stay very short. Most of them just go for a stroll, and many shopping guides also reflect that no matter how hard they try, the result of staying guests is still very unsatisfactory.

The status quo: unable to retain customers is a common problem in every store, and it is also a key link affecting the sales performance of the store.

Analysis: before customers enter the store, the company will spend a lot of money to attract customers into the store, from brand promotion to storefront construction, such as flooring, lighting, sound, window, etc. these links in the store are more important, attracting customers to enter the store's hardware facilities.

Within 3 minutes after the customer enters the store, if shopping guide can not establish a basic relationship with customers, that is, customers do not want to listen to introductions, then the next product introduction will be twice the result of half the effort and even annoy the customers.

Customer Behavior Description:

A, let me take a look.

B, or walk around in circles.

C, without a word, expressionless.

Then:

1, why are customers reluctant to listen to the introduction of shopping guide?

2, why no matter how hard the shopping guide is?

3, why are customers just wandering around?

4, why do customers always deal with us and just look around?

The answer is: there is a kind of money interest relationship between customers and shopping guide. This relationship leads to distrust of shopping guide. There is a layer of ice belt, which is an obstacle and even indifference.

As a shopping guide, if we want our customers to stay, and be willing to listen to our explanation, and willing to communicate with us, we must do away with the ice belt, that is, how to melt the ice belt.

First, we will analyze the psychological state of customers when they enter the shop, so that we can understand the customer's behavior objectively. When customers enter the shop, they will inevitably have some mental alerts. They usually show that they are unwilling to answer the questions of shopping guide, and do not want to speak more. Because they worry that once they speak, they may be caught up in shopping guide. Therefore, in order to protect themselves, customers often choose not to speak or speak as much as possible.

customer

1, welcome guests is our first impression to customers.

The biggest goal is to make the customers feel comfortable and not to create a sense of strangeness, doubt and distance.

2, identify prospective customers.

According to the practice of store: customers will receive immediately when they enter the store. The first sentence of reception usually has 4 kinds:

A, "Sir, can I help you?"

B, "Sir, what kind of products do you need?"

C, "Sir, what price do you need?"

D, "Sir, please take a look at it and call me anytime!"

In the face of such an inquiry, how should I answer? The answer is always: I'll take a casual look at it, or pretend not to hear it.

Then, there will be a layer of "ice belt" between the shopping guide and the customers. Then, it will appear stiff and even embarrassed, and, of course, the difficulty of selling will also increase.