Unveil The Secret Behind The Success Of Beijing Cui Wei Mall

Reporters yesterday learned from Cui Wei building that the average daily sales of single store in Beijing Cui Wei building exceeded 13 million yuan this year.

Up to now, the sales volume of single store has increased by 45% over the same period last year, selling more than 400 million yuan, and sales growth is equivalent to the annual turnover of a medium-sized department store.

In the praise of peers, Cui Wei building has quietly started a new round of comprehensive adjustment.

"Cui Wei building" promotes the quality of life and quality of life of consumers.

It is understood that the adjustment of Cui Wei this year will take "image, taste, efficiency and development space" as the direction, and increase the maturity of hot sales.

The timing is moved forward at the starting point of the sales peak.

Generally speaking, the department stores are adjusting their business layout and operation structure when the benefits decline, and the adjustment of Cui Wei is in the prosperous period of sales, which makes the industry very puzzled.

This adjustment, which is known as "changing the face" by the industry, has great risks. Some large shopping malls with good original benefits have slipped badly after adjustment.

Cui Wei has been in business for 13 years, and has made 5 comprehensive adjustments. The local adjustment has been continuous year after year, and every time the overall adjustment has brought about a sharp rise in sales.

For the adjustment, Cui Wei has his own unique view. Cui Wei people believe that the peak period of shopping malls is like the peak of waves. At the same time, the emergence of the peak also means the advent of the downturn. At this time, the overall adjustment of the business layout and operation structure is to move forward and compete for the starting line.

On the track and field, advancing the competition starting line is a violation of the rules, and in the commercial competition, the businessman starts to take action by relying on the accurate judgement of the future market development trend and when others have not responded, which means that the starting line of the competition has moved 10 meters and 20 meters.

Objective and accurate based on reference system data.

The adjustment is not a simple brand replacement, but a systematic project, which includes the combination of brand optimization, the recomposition of commodities according to the theme life, the maximizing of joint consumption and the creation of value.

In 2010, the bed adjustment of children's clothing department was reduced by 1000 square meters, but sales revenue increased by 60%.

According to the different theme style, the layout is designed. The brand belongs to the same type. When the style is too skipping, the best brand can be displayed to consumers, and consumers will be separated from each other to facilitate customers to choose products.

The adjustment is based on the data provided by the computer information system to carry out "last place replacement" for the commodity brand.

Refer to the comprehensive factors such as brand benefit, total sales, average customer price, sales position in the same kind of merchandise, and annual average growth rate, we need to identify the brands that need to be replaced.

The extension of any price band is based on in-depth research based decisions.

This adjustment is based on core business data, making the brand brand.

At present, Cui Wei has 700 thousand member customers, and its membership consumption accounts for 68% of the total sales.

In adjusting, according to the data provided by the computer system, Cui Wei will determine the proportion of medium and large brands and price bands according to the customers' gender, age and consumption level.

For example, the price of men's shoes ranges from 500 yuan to 10 thousand yuan, which can be divided into several price units. If the shoes of 1000 to 1500 yuan are sold the best, then the brand, color and style of the price unit should be further enriched, so as to ensure the steady growth of sales after adjustment.

The engineering arrangement is meticulous and meticulous as usual.

Some shopping malls will be closed for several months after a comprehensive adjustment.

Cui Wei opened for 13 years. The huge changes brought about by the adjustment made the customers stare, the ceiling changed 3 times, the earth stone changed two times, all the hardware facilities were upgraded and upgraded, but such a big renovation project, from the beginning of its business to the present day, has not ceased its business.

To do this, Cui Wei's work in adjustment is fine to the extreme.

In order to minimize the inconvenience caused by the adjustment of construction to customers and the impact on sales, Cui Wei always adjusts a few square meters and hundreds of square meters.

According to different seasons, even the circumference of the adjustment area is carefully designed, far away from the screen. The screen is like a large seasonal ink painting.

Able to prepare ahead of schedule for all off-site preparations to shorten construction period, reduce odor and noise.

Every area before the decoration, the decoration of all the work around each other.

The construction of loud sound is carried out after closed shop.

After opening the door in the morning, there is no sound, no smoke and no smell. The warm shopping environment is not affected. If we do not see the enclosure, customers will not even feel that the shopping mall is adjusting.

Such adjustment, popularity and constant business, customers feel unconsciously the changes and enjoyment that Cui Wei often changes.

When the whole adjustment is finished, customers are amazed at the change of the Cui Wei, not only can they easily buy the satisfactory products, but also through various thematic marketing, through the rich and colorful commodity display, demonstration, artistic merchandising, service consultation and advertising promotion, the customers can enjoy the consumption and knowledge, and experience the pleasure and significance of modern life.

Cui Wei, like her beautiful name, has gradually brought people into a new business realm.